Well - we warned you something big was coming from Lebron and MSN.  Monday MSN (Microsoft) and Lebron announced the launch of their new site http://lebron.msn.com which is an interactive storybook type site about Lebrons life.  This site is totally geared towards kids and teens.  “I’ve always wanted to have a place where kids can see all aspects of my personality — where I can really talk with them about where I came from, what I , what I have achieved in my life and what my goals are,” James quoted.

The Lebron/MSN website starts off with a movie of his childhood.  From there it’s a very interactive site and features a Lebron blog as well.  Going to be a great resourse for us here at ClubLebron.com!  Lebron wants to motivate kids to make a difference in the world and bring a positive message to the youngsters.

James is no stranger to Microsoft or to the endorsement world.  He has done several spots for Microsoft Vista, he loves playing Xbox, has done deals with Nike, Sprite and others.

“It’s his voice,” said Joanne Bradford, a Microsoft vice resident and media officer for MSN. “We are doing it exactly the way he wants it. It’s not about selling anything.”  James is really diving into a new world with this project.  No big time athlete has taken on a web project of this magnitude.  Lebron James is the man for trying new things!

Congrats to Lebron from ClubLebron.com - we wish you the best of luck with your new partnership with Microsoft MSN.  I know we will visit it on a daily basis and help promote the site for you!

Again, the Lebron/MSN website is http://lebron.msn.com